Archive for November, 2011

November 9, 2011

Handmade Business: Can My Brand Compete With Etsy’s? by Sarah-Lambert Cook

Editors Note: A lot of talk lately about Etsy and the online selling sites recent changes. Some food for thought if you are considering opening  an online shop with an established selling site, have an existing shop or are thinking of going out on your own. Sarah has written a great article on why she is tempted to branch out on her own in the very near future.

I’ve been thinking recently about my brand and how well it really stands up to Etsy’s. Right now, I mostly sell on the handmade marketplace Etsy. While I love the site and its many features, I wonder if a business can really ever grow to even half of its potential while staying solely under that banner.

A few weeks back, I had a package go missing. When the customer wanted to alert me about it, they looked for ways to alert Etsy about it. When we talked later, it was very clear to me that this person thought the best route wasn’t to get in touch directly with me, the seller (and shipper), but rather the venue I sell with. To me, this seemed like seeking help from the Mall staff regarding where to find coats in JCPenney’s, but to the customer, this was merely recognizing the superior brand.

“Tuckoo and Moo Cow”

When my family and friends mention my business, they often leave off the name “TuckooandMooCow” in favor of the more familiar name “Etsy.” While this technically correct, I do run my business on Etsy, I am not “Etsy.” Who I am is TuckooandMooCow, but how can my brand hope to compete in the shadow of the giant that is Etsy?

The answer is simple: it can’t. This is why a bad experience with a seller I’ve never even heard of can put someone on their guard when purchasing with me. Many shoppers, rather than seeing the experience they had as with the specific seller, see the experience as one they had with “Etsy.” No matter how well I build my brand, so long as I am building it only within this one marketplace, I am a subheading of that marketplace (Etsy–>shops–>TuckooandMooCow). This isn’t just true of Etsy–it’s true of any marketplace one sells in.

So how can I make my brand stand apart? That answer is simple as well: by actually standing apart. By having my own website, blog, facebook I am standing separate of the marketplace. This means that in order to realize my business’s full potential I’ll have to branch away from the marketplace and launch out on my own. While this might be daunting, it is vital to the establishment of a solid brand. My goal is to be reaching towards this independence more and more in the upcoming months and looking to have my own website by the beginning of February 2012.

Does this mean I dislike Etsy or plan to leave it? Absolutely not! What it means is that I don’t feel my business has reached it’s full potential yet and that if I want to ever reach that potential I need to strike out on my own. I firmly plan to continue to sell on Etsy, I just hope to be able to soon offer more to my customers (and also for myself) by becoming a fully independent seller and not one who is subject on the brand of the marketplace I sell on.

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Cross post with permission from Sarah-Lambert Cook From Tuckoo and Moo Cow

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November 7, 2011

Handmade Business: Findig My Style With Itty Bitty Bag designer, Jen St Jean

I’ve been giving a lot of thought to the question “What is my style?”

There are some other handbag designers on Etsy that when you see a photo of one of their bags you instantly know who’s it is before you see the sellers name. I want that same brand recognition.

Finding your style is the fun part of the journey. I’ve been crafting my bags for 2.5 years and I’ve explored many styles of bags in the ultimate pursuit of finding my style.

The past can sometimes provide guidance for the future

Recently, I returned to a journal entry that I wrote over a year ago. I was given the opportunity to have a meeting in my studio with Liz Conover. Read her Linked-in profile and you will see why this was an amazing opportunity for me. The best part of that meeting had nothing to do with business. I was able to see just how sweet and utterly sensational she is. I’ve seen her at a few other events since this meeting and she has such a warm personable charisma (as does her husband Udi) that you just can’t help but want to be around them.

I digress but was necessary to explain the next part. She is a consultant for the highest end market of handbags and fashion. That said, she is a supporter of grass-roots efforts, Eco-friendly ideas and being yourself without compromise. Having a full on vision of where you want to be in five and even ten years. Is your life about bags or being the caretaker of your family. That is to say do I want sitters, long hours, vacations, and time with family.

You can’t honestly give it all, to all facets at the same level, I have to share my time with my business, my family, and me. In other words finding my ratio. All of these need to be considerations for growing your business. Whether or not you hire help or outsource any responsibilities is another consideration. Also, is this a business that I’d want to sell in 1o years.

Another important part of our conversation was more about the type of bags that I create. As I said, I’ve tried many designs in part to see what I like and in other to see what my fans/customers like. So when Liz and I spoke a year ago she said to me you are not preppy, preppy is plain and boring. You are unique and whimsical. That my items are not mass-produced and that I put detail in every stitch. The colors and color combination are outstanding and that I combine colors that your mom said you shouldn’t. That I am totally a spin-off from the 1950′s.

So needless to say I was floating after this conversation and sort of put aside the most important part. She told me to be me always me and that I should never compromise who I am or change for another person. Bag lesson and life lesson. As I said, she is sensational.

My personal style

My clothing style is a clash of preppy boring and sustainable. I only wear solids but especially when I get dressed up, I am all 1950′s and vintage (but mostly solids). Generally I seek out cottons, a whimsical feel (but not print) with ballet style tops but sometimes you’ll see me in a blue polo sweater and pink shorts but not everyday. I do like to accessorize with something fun like a bold belt, pink shoes (atypical), scarves, pearls, bracelets and fun handbags.

Designing risks

I know that when I design I take a risk that I will lose fans & customers but that happens from time to time even with big store chains. I take a look at their color palate for the season and sometimes I swoon and other times I run for the hills.

I like that I change and evolve with new ideas that meet my lifestyle as many others share the same style. I don’t just make one thing and stick with it, I always keep trying new things. Sometimes they work and other times they do not.

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Continue reading her insights and details of her newest creations Here

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Cross post with permission from Jen St Jean owner of Itty Bitty Bag

November 4, 2011

Events Update: Holiday & Craft Fairs Happening Now

A list for the weekend, a few of the Holiday Fairs and Festivals happening this weekend in the Washington State Area. If you don’t see your city listed below, follow the link at the end of this article to find some events near you. I am happy to report there are far too many craft fairs and handmade events happening this weekend to list them all.

11/04 to 11/05 2011 – Homemade For The Holidays
Thurston County Fairgrounds – Lacey, WA

11/04 to 11/05 2011 – Kent Holiday Craft Market
Kent Senior Activity Center - Kent, WA

11/04 to 11/05 2011 – Holiday Boutique
Cross & Crown Lutheran Church – Renton, WA

11/04 to 11/05 2011 – Junk Salvation  WARNING! this site plays music adjust your volume
Competitive Edge at The South Hill Mall – Puyallup, WA

11/04 to 11/06 2011 – Cultural Crossroads
Crossroads Bellevue – Bellevue, WA

11/05 to 11/06 2011 – Jeffco Holiday Fair
Jefferson County Fairgrounds – Port Townsend, WA

11/05 to 11/05 2011 – Auburn’s Veterans Day Parade and Observance
Main Street – Auburn, WA

For More Washington events … WA Fairs, Shows Fun and Festivals

For Fairs in other States Try ….. Festival Net OR suggest some to us

We are always looking for the best sites to visit in order to find handmade events in every city.

Do you have a Great site for your city that passes on Holiday fair Information? We would love to know about it.

Tell us about it in the comments below.

Are you participating in any fairs this weekend?


Contributing Writer: Tehlia

November 2, 2011

Handmade Business: Getting Overwhelmed or Staying On Task

Halloween has passed and that can only mean one thing. PANIC! November is here, Christmas, Hanukkah and all the party going, gift giving events are right around the corner. That corner right there. What do you do? Are you ready? Did you plan, make things ahead of time, take photos while sales were slow back in August? No? Me either. So now what? The To-Do list grows, the mounting project ideas start to call your name or orders are beginning to trickle in. Solution PANIC! No, no you are right panicking will not help. In fact it will have the opposite affect.

Instead, make that to do list and post it up with a pen nearby then, take a breath. Now, Clean Your work space. For me this takes the chance of being distracted down a notch.

Gather the supplies needed to conquer item #1 on your list and start. Work your way down the list. Most of us creative/artist folks tend to start 15 project at once. You get halfway into it and then find the routine dull,  see something across the room have a flash of ideas and jump on that one. Wash rinse repeat. The First Item on my To- do list this week has been Stay On Task.

While orders start to come in slowly or  if they are tumbling in at record speed stay on top of them. Don’t let them pile up so you are working yourself ragged all in one night.

And Finally take a break. The List will get conquered but not if you are hungry, thirsty, going blind, or losing skin from your fingers. My Break Today…

What are your Staying On Task Secrets?

How do you keep from getting Overwhelmed or Over-Worked?

Contributing Write and Photos by: Tehlia

November 1, 2011

Handmade Garden: To The Table, Handmade Cheese

Chèvre is one of the easiest cheeses for a beginning home cheesemaker to try. The ingredients and equipment needed are minimal, as is the time investment, which is something that cannot be said for most other cheeses. Most homemade cheese requires a fair bit of babysitting during the “make” phase, and usually some additional pressing, brining or aging after the initial curd making and draining. Not chèvre. She is, how do you say? Easy like Sunday morning.

 For those of you who may not be familiar with chèvre, it is a soft, goat’s milk cheese that, usage-wise, falls somewhere between ricotta and cream cheese. It can be used in sweet or savory dishes like cheesecakes, crumbled in salads, baked and served warm with crusty bread – you get the idea.

 Are you intrigued yet?

 The recipe that follows is the only one that I have ever used (if it ain’t broke, don’t fix it!), and it comes from the New England Cheesemaking company’s chèvre culture kit. I use raw goat milk from my own Lamancha does, but store-bought goat’s or cow’s milk will substitute just fine as long as it is NOT ultra-pasteurized. Ultra-pasteurization is a process that heats the milk to a much higher temperature than conventional pasteurization, making it less prone to bacterial contamination and spoilage, but also rendering it utterly useless for cheesemaking, or for nourishing your body, for that matter. But I digress…

The bottom line is, get the good stuff – non-ultra pasteurized, whole milk. It makes for the best cheese, without a doubt.

First things first – cleanliness. When you’re making cheese, you’re playing amateur microbiologist in your kitchen. Cleanliness and thorough sterilization are critical! I scrub the dickens out of my sink, work surfaces, pans and equipment first, then give them a good dousing with undiluted white vinegar, allow them to set a minute or two, then, rinse everything down once again with the hottest water I can manage.

Once your sink and work surfaces are clean, plug and begin to fill your very clean sink with the hottest tap water you can manage. While the sink is filling, pour your milk into your pot. **Make sure you use a stainless steel or enamel-lined pan with lid (Aluminum or uncoated iron pans can react negatively with the enzymes used in certain recipes and leach into your cheese.)


Carefully set the pot of cold milk into the sink, allowing the hot water to come up the outside of the pan to about halfway up the level of the milk.

Take your milk’s temperature, then gently stir the milk for a few minutes with a plastic or stainless steel spoon, after which you’ll take the temperature again. You are trying to reach 86 degrees on the button. It won’t take too long.

Continue to stir and temp the milk, adding a little hot water “warm up” to the sink water if necessary. It took me about 15 minutes to get my milk up to temp.

Per the instructions on my packet of chèvre culture, once the 86 degree mark is reached, the bacterial culture is added and allowed to sit and rehydrate for two minutes, before stirring the culture into the milk thoroughly but gently.

The next step is to let the heated, cultured milk to sit at 72 degrees for 12 hours. I achieve this by putting the pot on top of my refrigerator overnight. Between the ambient temperature of my home and the small amount of heat thrown off by my fridge, the temperature is maintained.

12 hours later (usually the next morning), I take the pot down from the fridge and check the curd.

Carefully ladle the curd into cheesecloth or muslin-lined molds. Hang or set to drain for 6-12 hours.

This is one that I turned out after just 6 hours of draining. It is a little on the soft side which is fine for my purposes, as I’m going to be using it as the base of a cheesecake.

If you want a firmer cheese, for use as a cracker-topping, sliceable snack cheese, etc. you would allow your curd to hang/drain longer, thus releasing more of the whey and compacting the curd somewhat. I like to serve my firmer chèvre rolled in herbs or drizzled with honey on a fruit and cheese plate.

In terms of home cheesemaking, chèvre is about as easy as it gets. No cooking, coddling, waxing or aging, just milk transformed into wholesome, versatile cheese, literally overnight.

Contributing Writer: Michelle from girl gone granola

Photos by Michelle, black & white edit by Tehlia

November 1, 2011

DIY: Etching Wine Glasses

Today’s Handmade DIY is featuring Heather from Pear Down Living and her fantastic Etched Glass tutorial. With the Holiday’s coming fast this tutorial is perfect for any number of glasses needed for every event. A fantastic idea for the next party you host. Instead of using the charms around the stem of the glass why not etch a number or even an initial, giving your guests a personalized souvenir of the evening.

This was a simple project requiring an hour of time and resulting in unique, classic stemware.

To etch your own glasses, you will need the following items:

  • Stemware or glassware
  • Etching Cream
  • Painters tape
  • Number stickers
  • Gloves
  • Inexpensive paint brush
  • Heavy paper for square stencil
  • Water for rinsing

Carefully mark off a square,

I used a 2in.square.

This can be tricky as the glass is not flat,

bend the tape to keep outline square.

Press it down firmly to prevent uneven lines.

Center number sticker.

Stickers can be found in the scrapbook section of craft store.

** editors notes: You could use number stickers shown above or letters, silhouettes, endless options.

Using gloves, apply a thick layer of etching cream.

This cream is highly caustic, use care and be sure to read the directions before applying.

After 5 min., rinse off etching cream, removing tape and

sticker(keep your gloves on). I used a large bucket of water outside for rinsing.

Repeat steps to number all your stemware.

Once the stemware has dried, the etching appeared darker, looks perfect.

Thank You Heather for letting Today’s handmade share this with our readers.

Cross-posted with permission by Heather from her blog Pear Down Living

November 1, 2011

Business: Online selling, Meylah Shop Feature

Some might call it favoritism that we are featuring a Meylah store in one of the first Articles on Today’s Handmade but I am truly in love with Seattle and most things this region has to offer. So, Meylah being a Seattle based, online handmade selling site would be a natural choice to feature first.

Boxer Dog by Barking Dog Creations

Meylah has a unique way of bringing the Artist behind the shop to the front of every item. For instance take a look at Barking Dog Creations shop.

This is the store front, pretty standard listings, with the ability to scroll through the shop not needing to change a page in order to see a good amount of the Items. Once you click on the shop banner or an item, the page moves you farther into the shops world. Which is complete with personal blog posts, item listings and the ability to contact or leave a comment regarding a particular item.

Meylah.com offers a ton of features, so many I can’t possible list them all here. DIY, ebooks, free tutorials on selling and making, pointers for creating a shop, connecting to buyers and more … I doubt Meylah and its artists will be a stranger to this magazine, but I strongly recommend you  jump over there and see what else they have to offer.

Photos and shop examples are from Barking Dog Creations. Evelyn is the owner and artist of Barking Dog Creations, currently resides in Florida.

Contributing Writer: Tehlia

November 1, 2011

Handmade Kids: Lets Make A Sewing Bag

Our Teacher today is Miss Billie. A five year old with an extensive background in drawing by hand in crayon, maker and pencil. Her other interests include helping Dad make breakfast and helping Mum make noodles from scratch. Billie lives in a creative home with a mum who is constantly sewing, drawing, sketching or making something in the home.

In Billies Words You need 2 pieces of paper towels, tape, scissors, marker

Billie explained that You “first have to fold (one) piece of paper towel in half. Tape the sides together. Then with the other paper towel cut a long strip about this big (shows with her hands 1.5inches wide) and tape the ends to the bag.

After the bag was completed Billie felt it needed some letters and to sign her name. When asked what the bag could hold… “My scissor, tape, extra paper towel. It’s my sewing bag.”

As I watched the assembly of this bag I could see that she had watched her Mum cut and sew numerous things. In the background her brother was playing in his room, there was no television on, the only sounds in the house were of scissors snipping, tape tearing, laughter and movement.

How do your children create during the day?

Do they mimic you, are they curious about what you do?

How do you involve them in some of your projects?

Contributing Writer: Tehlia

Photos by: Megan

November 1, 2011

Handmade Home: In the Laundry Room

Handmade Laundry Soap can be an affordable way to get your clothes clean and not use any chemical that you don’t want to use in your home. Three main ingredients all naturally derived add water and you have a liquid liquid laundry detergent that will last.

  • 1 CUP BORAX
  • 1 CUP WASHING SODA (not baking soda- there is a difference)
  • 1 BAR OF SOAP (apparently any type you wish)
  • 2 GALLONS OF WATER
  • Grater
  • Empty  2 X Gallon/4 littre Jugs
  • funnel
  • large spoon

Grate the bar of soap into a large pot, preferably one that will hold 2 Gallons of liquid. Cook grated soap, with 1 gallon of the water until the soap dissolves. I brought the water slowly to a boil kept an eye on it and once it reached the boil removed from heat so that it would not boil over. Add the washing soda and the borax and again cook until dissolved. Remove from heat, allow to cool, add in the 2nd gallon of water. Then divide into gallon jugs. Use as you would laundry soap.
* Erin from Why Not Sew? uses 1/2  cup per load. And estimates that it costs her $6 for 576 loads.
In the long run you save time because you no longer have to waste time earning $$$ to pay for your laundry detergent. So much for convenience.
If your detergent has coagulated too much try using less soap or adding a bit more water to get a pourable consistency.

Cross post written and photographed by Megan from My Studio Bellingham.

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