Archive for ‘Handmade Business’

November 9, 2011

Handmade Business: Can My Brand Compete With Etsy’s? by Sarah-Lambert Cook

Editors Note: A lot of talk lately about Etsy and the online selling sites recent changes. Some food for thought if you are considering opening  an online shop with an established selling site, have an existing shop or are thinking of going out on your own. Sarah has written a great article on why she is tempted to branch out on her own in the very near future.

I’ve been thinking recently about my brand and how well it really stands up to Etsy’s. Right now, I mostly sell on the handmade marketplace Etsy. While I love the site and its many features, I wonder if a business can really ever grow to even half of its potential while staying solely under that banner.

A few weeks back, I had a package go missing. When the customer wanted to alert me about it, they looked for ways to alert Etsy about it. When we talked later, it was very clear to me that this person thought the best route wasn’t to get in touch directly with me, the seller (and shipper), but rather the venue I sell with. To me, this seemed like seeking help from the Mall staff regarding where to find coats in JCPenney’s, but to the customer, this was merely recognizing the superior brand.

“Tuckoo and Moo Cow”

When my family and friends mention my business, they often leave off the name “TuckooandMooCow” in favor of the more familiar name “Etsy.” While this technically correct, I do run my business on Etsy, I am not “Etsy.” Who I am is TuckooandMooCow, but how can my brand hope to compete in the shadow of the giant that is Etsy?

The answer is simple: it can’t. This is why a bad experience with a seller I’ve never even heard of can put someone on their guard when purchasing with me. Many shoppers, rather than seeing the experience they had as with the specific seller, see the experience as one they had with “Etsy.” No matter how well I build my brand, so long as I am building it only within this one marketplace, I am a subheading of that marketplace (Etsy–>shops–>TuckooandMooCow). This isn’t just true of Etsy–it’s true of any marketplace one sells in.

So how can I make my brand stand apart? That answer is simple as well: by actually standing apart. By having my own website, blog, facebook I am standing separate of the marketplace. This means that in order to realize my business’s full potential I’ll have to branch away from the marketplace and launch out on my own. While this might be daunting, it is vital to the establishment of a solid brand. My goal is to be reaching towards this independence more and more in the upcoming months and looking to have my own website by the beginning of February 2012.

Does this mean I dislike Etsy or plan to leave it? Absolutely not! What it means is that I don’t feel my business has reached it’s full potential yet and that if I want to ever reach that potential I need to strike out on my own. I firmly plan to continue to sell on Etsy, I just hope to be able to soon offer more to my customers (and also for myself) by becoming a fully independent seller and not one who is subject on the brand of the marketplace I sell on.

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Cross post with permission from Sarah-Lambert Cook From Tuckoo and Moo Cow

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November 7, 2011

Handmade Business: Findig My Style With Itty Bitty Bag designer, Jen St Jean

I’ve been giving a lot of thought to the question “What is my style?”

There are some other handbag designers on Etsy that when you see a photo of one of their bags you instantly know who’s it is before you see the sellers name. I want that same brand recognition.

Finding your style is the fun part of the journey. I’ve been crafting my bags for 2.5 years and I’ve explored many styles of bags in the ultimate pursuit of finding my style.

The past can sometimes provide guidance for the future

Recently, I returned to a journal entry that I wrote over a year ago. I was given the opportunity to have a meeting in my studio with Liz Conover. Read her Linked-in profile and you will see why this was an amazing opportunity for me. The best part of that meeting had nothing to do with business. I was able to see just how sweet and utterly sensational she is. I’ve seen her at a few other events since this meeting and she has such a warm personable charisma (as does her husband Udi) that you just can’t help but want to be around them.

I digress but was necessary to explain the next part. She is a consultant for the highest end market of handbags and fashion. That said, she is a supporter of grass-roots efforts, Eco-friendly ideas and being yourself without compromise. Having a full on vision of where you want to be in five and even ten years. Is your life about bags or being the caretaker of your family. That is to say do I want sitters, long hours, vacations, and time with family.

You can’t honestly give it all, to all facets at the same level, I have to share my time with my business, my family, and me. In other words finding my ratio. All of these need to be considerations for growing your business. Whether or not you hire help or outsource any responsibilities is another consideration. Also, is this a business that I’d want to sell in 1o years.

Another important part of our conversation was more about the type of bags that I create. As I said, I’ve tried many designs in part to see what I like and in other to see what my fans/customers like. So when Liz and I spoke a year ago she said to me you are not preppy, preppy is plain and boring. You are unique and whimsical. That my items are not mass-produced and that I put detail in every stitch. The colors and color combination are outstanding and that I combine colors that your mom said you shouldn’t. That I am totally a spin-off from the 1950′s.

So needless to say I was floating after this conversation and sort of put aside the most important part. She told me to be me always me and that I should never compromise who I am or change for another person. Bag lesson and life lesson. As I said, she is sensational.

My personal style

My clothing style is a clash of preppy boring and sustainable. I only wear solids but especially when I get dressed up, I am all 1950′s and vintage (but mostly solids). Generally I seek out cottons, a whimsical feel (but not print) with ballet style tops but sometimes you’ll see me in a blue polo sweater and pink shorts but not everyday. I do like to accessorize with something fun like a bold belt, pink shoes (atypical), scarves, pearls, bracelets and fun handbags.

Designing risks

I know that when I design I take a risk that I will lose fans & customers but that happens from time to time even with big store chains. I take a look at their color palate for the season and sometimes I swoon and other times I run for the hills.

I like that I change and evolve with new ideas that meet my lifestyle as many others share the same style. I don’t just make one thing and stick with it, I always keep trying new things. Sometimes they work and other times they do not.

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Continue reading her insights and details of her newest creations Here

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Cross post with permission from Jen St Jean owner of Itty Bitty Bag

November 2, 2011

Handmade Business: Getting Overwhelmed or Staying On Task

Halloween has passed and that can only mean one thing. PANIC! November is here, Christmas, Hanukkah and all the party going, gift giving events are right around the corner. That corner right there. What do you do? Are you ready? Did you plan, make things ahead of time, take photos while sales were slow back in August? No? Me either. So now what? The To-Do list grows, the mounting project ideas start to call your name or orders are beginning to trickle in. Solution PANIC! No, no you are right panicking will not help. In fact it will have the opposite affect.

Instead, make that to do list and post it up with a pen nearby then, take a breath. Now, Clean Your work space. For me this takes the chance of being distracted down a notch.

Gather the supplies needed to conquer item #1 on your list and start. Work your way down the list. Most of us creative/artist folks tend to start 15 project at once. You get halfway into it and then find the routine dull,  see something across the room have a flash of ideas and jump on that one. Wash rinse repeat. The First Item on my To- do list this week has been Stay On Task.

While orders start to come in slowly or  if they are tumbling in at record speed stay on top of them. Don’t let them pile up so you are working yourself ragged all in one night.

And Finally take a break. The List will get conquered but not if you are hungry, thirsty, going blind, or losing skin from your fingers. My Break Today…

What are your Staying On Task Secrets?

How do you keep from getting Overwhelmed or Over-Worked?

Contributing Write and Photos by: Tehlia

November 1, 2011

Business: Online selling, Meylah Shop Feature

Some might call it favoritism that we are featuring a Meylah store in one of the first Articles on Today’s Handmade but I am truly in love with Seattle and most things this region has to offer. So, Meylah being a Seattle based, online handmade selling site would be a natural choice to feature first.

Boxer Dog by Barking Dog Creations

Meylah has a unique way of bringing the Artist behind the shop to the front of every item. For instance take a look at Barking Dog Creations shop.

This is the store front, pretty standard listings, with the ability to scroll through the shop not needing to change a page in order to see a good amount of the Items. Once you click on the shop banner or an item, the page moves you farther into the shops world. Which is complete with personal blog posts, item listings and the ability to contact or leave a comment regarding a particular item.

Meylah.com offers a ton of features, so many I can’t possible list them all here. DIY, ebooks, free tutorials on selling and making, pointers for creating a shop, connecting to buyers and more … I doubt Meylah and its artists will be a stranger to this magazine, but I strongly recommend you  jump over there and see what else they have to offer.

Photos and shop examples are from Barking Dog Creations. Evelyn is the owner and artist of Barking Dog Creations, currently resides in Florida.

Contributing Writer: Tehlia

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